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SMS provider – Set it up

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Overview

For SMS sending to work on INO CX, an external SMS provider must be configured at the client account level. This provider handles the delivery of SMS messages to recipients.

This configuration is reserved for administrators.

Prerequisites

  • Administrator access to the Maker
  • The URL and credentials provided by your external SMS provider

1. Accessing SMS settings

  1. Open the Maker
  2. Go to Client account settings
  3. Select SMS Settings

2. Configuring the SMS provider

2.1. Provider URL

Enter the URL to which INO CX will send SMS data for processing by your provider. The URL must start with https://.

2.2. Authentication

If your provider requires authentication:

  1. Enable the authentication option
  2. Enter the login and password
  3. Click Test connection to validate the credentials before saving

Note: the login field accepts letters, numbers, and the following special characters: _ + . @ -

3. Data format sent to the provider

Each time an SMS is sent, INO CX transmits the following data to the provider in JSON format:

FieldDescription
typeSMS type: NOTIFICATION (transactional — appointment confirmations, payment notifications, delivery tracking, etc.) or MARKETING (promotional — may require an opt-out clause such as “STOP” for GDPR compliance). If the sender field is not set, the type automatically switches to MARKETING.
senderCustom sender name as configured in INO CX
toRecipient phone number in international format
retIdUnique INO CX identifier associated with the send — do not modify
isUnicodetrue if the message contains Unicode characters (accents, emojis, etc.), which reduces capacity from 160 to 70 characters per credit
textSMS text content
creditsNumber of SMS credits consumed by this send

Tip: share this format specification with your SMS provider so they can configure their receiving endpoint accordingly.

Updated on 2026-04-23
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