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Overview
WhatsApp campaigns allow you to send personalized messages at scale, while benefiting from INO cx features for tracking and managing responses.
Outgoing WhatsApp numbers
Before creating a campaign, you need to configure at least one outgoing WhatsApp number in the WhatsApp numbers module, under the Outgoing WhatsApp numbers tab.
A button is available to simplify the addition of a new number. The integration process with Meta is partially automated in INO cx.
Each message template associated with a number can have one of the following statuses (synced from Meta):
- ✅ Approved (green check)
- 🟡 Pending review (yellow check)
- ❌ Rejected (red check)
Creating a WhatsApp campaign
Go to the WhatsApp campaigns module to manage your campaigns. You can:
- Create a new campaign
- Import/export targets
- Manage target templates
- Reschedule a campaign
- Use the public API and dedicated webhooks
⚠️ Message templates (content, title, buttons) must be created and approved directly in Meta Business Manager.
Message personalization
You can use variables in the following elements:
- Message title
- Message content
- Buttons (URL links)
Linking a calendar
Each campaign can be associated with a calendar to define the time slots during which messages will be sent.
Replies
You can configure a Smart Routing of response to define how replies to a campaign are handled.
Customer replies appear in the messaging pool and benefit from all the usual features.
Campaign reporting
Two new data sources are available in the Reporter:
- Attempts: message sending attempts
- Targets: list of recipients linked to a campaign